Capital Campaign

In 2019, Catholic Relief Services began reaching out to their generous high-end donors via the Go FAR capital campaign. This campaign directly not only connected the work being done to the individuals affected but directly to the CRS Vision 2030 strategy and its goals. Connecting the work of multiple goals working to implement transformational change at scale through story arcs. During the early stages of the campaign I worked with agency leadership and board chair members to create a brand adjacent identiy for this unique audience. Afterward I was very luck to work with a highly talented designer in fleshing out a cohesive look across all of their materials.