2020 CRS Brand Book

Over the course of 20 months, a dedicated in-house team evaluated, elevated and launched the 2020 Catholic Relief Services Brand Book. A more comprehensive approach than its predecessor, this update was 146 pages containing history, visual guidelines, photography approaches, and instructions on incorporating a consistent tone and narrative into agency publications. My role was to oversee the evolution of the visual expression of the brand and to ensure alignment of all aspects of the guidance (video, narrative, design and photography) worked together toward a collective goal.