Unskippable

General Awareness Campaign

Led by Catholic Relief Services’ Creative Director, myself and a small team of tight-knit creatives we concepted and launched the first CRS general awareness campaign of the modern era. With the added creative support of the Baltimore agency 15four the campaign ran in four cities around the U.S. over 2 years. The campaign ran primarily as short pre-roll videos with supplementary digital ad placement forusing on brand awareness with a additional fundraising component during the last quarter.